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Elements influencing studying aboard of Vietnamese students in Finland
(2020)
The aim of this thesis is to evaluate choice of studying abroad of Vietnamese students in Finland. The thesis has a research scope that only focuses on Vietnamese students in Finland and the students are learning at a ...
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)
As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ...
Raising awareness of personnel about intercultural communication : Case : Company X
(2020)
In the world of global changing economics and rapidly increased changes in the demand of clients, services and communication have always been the key element of connection with customers. Cross-cultural management examines ...
Managing Multicultural Teams in the 21st Century
(2020)
The aim of this thesis is to define multiculturalism and multicultural teams, and to identify how to manage multicultural teams in the 21st century. During the last century, globalization has completely changed the way ...
Relevance of local market intelligence to Oatly's Advertising for Mexican consumers
(2021)
In today’s globalized world, standardized advertising campaigns have become increasingly common. Consequently, many global campaigns lack important components of the receiving culture, thus inflicting in less effective ...
Influence of culture on French sauna market penetration : case company: Zenestar
(2021)
A sauna is a form of dry steam bath that originated in Finland. Nowadays, sauna has become popular all over the world. Zenestar company with its wellness concept wants to diversify the functions of the traditional sauna. ...





